So, you’re considering starting your own online casino brand. There are three main options to choose from: White Label (a pre-built casino brand you can simply rebrand), Turnkey (a ready-to-launch package with customization options), or Custom (a fully tailored solution with brand-new software). Each option varies in cost, setup time, control, and ownership, especially when it comes to the process of how to get gaming license.
In this guide, we’ll break down how each model works.
White label casino solutions
A White Label solution is like renting a fully equipped apartment for your casino. You get a ready-to-use platform rebranded with your name, while the provider handles most operations: games, payment systems, licensing, customer support, and technical maintenance.
All you need to focus on is marketing and player management. White Label solutions are ideal for launching quickly and affordably without the complexity of development.
How it works:
- Pre-built platform: You receive a ready-made casino system, including user accounts, admin tools, and a game library.
- Brand customization: You can add your logo, adjust colors, and rebrand the platform as your own.
- Games and payments included: The provider bundles games from leading developers and integrates payment methods (e.g., credit cards, e-wallets, crypto).
- Regulatory compliance: Licensing is handled by the provider, ensuring legal operation.
- Technical support: The provider manages updates, security, and maintenance, so you can focus on running the business.
Cost & time to launch:
- Cost: Setup fees can be high with many providers, but companies like Quantum Gaming waive these fees and instead charge a small revenue share (6-8%), allowing you to allocate more towards marketing.
- Launch time: White Label solutions are among the fastest to launch, often going live within weeks. Quantum Gaming, for instance, can deliver in just 4 weeks.
White Label casinos are the best choice if you prioritize low costs and quick launch times, though it’s important to remember you will still need to open a dedicated casino bank account.
Turnkey casino solutions
A Turnkey solution is like purchasing a pre-built modular home. The platform comes fully set up, including the software, games, payment systems, and licensing support. However, you retain more control over branding, game selection, and overall operations compared to White Label solutions. Turnkey platforms are ideal for operators who want greater flexibility without starting from scratch.
How it works:
- Complete package: Turnkey platforms include all essential features — website, admin panel, player account management, game library, and more.
- Customization options: You can adjust layouts, select games, add marketing tools, and access advanced modules like page editors.
- Licensing: You usually hold the license, but providers like Quantum Gaming assist with the application process for jurisdictions like Curacao or Malta.
- Brand ownership: You fully own and manage the casino brand, allowing for greater flexibility in operations.
- Managed infrastructure: The provider handles hosting and technical maintenance, but day-to-day tasks like content updates are your responsibility.
Cost & time to launch:
- Cost: Turnkey solutions are more expensive than White Label options but less costly than Custom builds. Providers like Quantum Gaming eliminate setup fees, offering revenue-share or customized pricing.
- Launch time: Industry averages for launch range from 1 to 3 months, but Quantum Gaming states their Turnkey solutions can go live in just 30 days.
Turnkey solutions strike a balance between customization, control, and efficiency, making them a great option for operators with moderate budgets and timelines.
Custom casino solutions
A Custom solution is like building a mansion from scratch. The platform is fully designed to meet your specific needs, offering unlimited customization and flexibility. Every feature, from front-end visuals to backend functionalities, is tailored to your unique vision. This option is best for operators with large budgets and long-term plans.
How it works:
- Full development: A development team (in-house or outsourced) builds the casino platform from the ground up, including user accounts, payment systems, and game integrations.
- Unlimited customization: Add any features or creative ideas, such as unique bonus mechanics or social gaming elements.
- Licensing: As the operator, you are responsible for obtaining the gambling license and managing all regulatory requirements.
- Ongoing maintenance: Your team must handle updates, bug fixes, and platform scalability.
Cost & time to launch:
- Cost: Custom solutions are the most expensive, typically costing $500,000 to $2M+ depending on complexity. These estimates include development, licensing, integrations, and long-term maintenance.
- Launch time: Custom platforms usually take several months to over a year to develop. However, Quantum Gaming reports they can deliver fully customized platforms in approximately 30 days — a significant reduction compared to industry norms.
Custom solutions are ideal for operators with large budgets, technical expertise, and a clear vision for their casino.
